The French shoes brand, Mellow Yellow sought to redevelop its digital image in order to reconnect with its target group and to further its development in key markets. The imagery we created, celebrate a mischievous attitude with a pinch of playfulness, typical of Mellow yellow’s spirit.

mellow yellow

Art Direction & set design Mezo studio

Photographer Nefis Dhab

Styling alex + julie

MUA Loriane Leger

Model Nas Chyrva @ Girlmgmt

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Octobre edition